Advertising
Ads on Google, Microsoft, and Meta — with numbers you can read
Search ads where people are looking, social ads where they're scrolling, and the landing pages and tracking that tie it together — so you know what a lead cost, not just what a click cost.
A campaign report
Who this is for
Never run ads
You want it done right the first time.
Running ads, not sure they work
Spend goes out, calls come in, nobody can connect them.
Agency overflow
White-label campaign management for your clients.
What's included
Strategy & structure
The plan before the spend
Offer, geography, budget, and a campaign structure that matches how people search.
- Offer and landing page fit
- Geo and schedule
- Budget plan
- Account structure
Google & Microsoft search
Built and pruned every week
Google Ads, Google Local Services Ads, and Microsoft Advertising (Bing) search campaigns — keywords, negatives, ad copy, assets, and bids, with a change log.
- Google Local Services Ads
- Keyword and negative lists
- Ad copy tests
- Extensions and assets
- Bid strategy
Meta (Facebook & Instagram)
In front of the neighborhood
Local campaigns on Facebook and Instagram that put your offer in front of the people around you, and bring back the ones who visited and left.
- Local audience targeting
- Ad creative and copy
- Retargeting site visitors
- Lead forms tied to your follow-up
Landing pages
Pages that match the ad
Built by our websites team — fast, single-purpose, tracked.
- One offer per page
- Call and form tracking
- A/B variants
Tracking & attribution
From click to customer
Call tracking, form tracking, and offline conversion import from your CRM.
- Call tracking numbers
- Form and booking goals
- CRM stage import
- Cost per real lead
Optimization & reporting
What changed, why, and what it did
Weekly changes, a monthly review call, and a report written in plain language.
- Weekly optimization log
- Monthly review call
- Plain-language report
- Recommendations, not just charts
Know what a lead cost you
A click is not a lead. A lead is not a customer. We track all three so the budget follows what actually pays.
- Click
- Call or form
- CRM stage
How it works
01
Audit or build plan
What's working, what's wasted, what we'd do.
02
Launch
Two weeks of learning. We tell you what to expect.
03
Weekly optimization
Changes logged, explained.
04
Monthly report & call
Cost per real lead, not clicks.
05
Scale what works
More budget to what pays.
What this looks like on a real account
Twelve months of Google Ads for Emergency Dentist in Salt Lake City. Cost per patient lead opened the window at $135.68 and is running at $62.43 — 54% cheaper per lead, on an account that scaled up over the same period rather than down.
4,034
tracked patient leads
Calls and form fills, 12 months
$69.77
cost per patient lead
12-month average
$281,504
in ad spend managed
Google Ads, same 12 months
Emergency Dentist · Salt Lake City, UT · Google Ads, trailing 12 months